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Brand Strategy   |   Marketing Communications

All Video Digital Print Direct Response Branding Social Media

Friedrich


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Client: Friedrich

Project: Email and Digital Banners

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Friedric_email
Friedric_banner
Friedric_banner

C Spire Unified Communications


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Client: C Spire

Project: Unified Communications

C Spire – Born Where You Live TV


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Client: C Spire

Project: Born Where You Live TV

C Spire Fans


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Client: C Spire

Project: C Spire Fans

C Spire Anthem TV


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Client: C Spire

Project: C Spire Anthem TV

BankPlus TV – Child


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Client: BankPlus

Project: “Child” TV

Molpus Ads


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Client: Molpus

Project: Print Ads

Molpus-Retail-DeerStand-Ad
Molpus-RetailFishing

Hestan – Keller Video


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Client: Hestan

Project: Keller Video

Newk’s – Ads


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Client: Newk’s

Project: Ads

Healthy
Healthy

Vescor – Identity


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Client: Vescor

Project: Identity/Branding

Vescor_Logo
Vescor_CorpID
Vescor_Web_iPad

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Client: Hestan

Project: Social Media Asset

BankPlus TV – Married


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Client: BankPlus

Project: “Married” TV

Molpus Christmas Card


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Client: Molpus

Project: Christmas Card / Branding Assets

Molpus-Christmas-card
Molpus-Christmas-card

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Client: Hestan

Project: Social Media Asset

Tourism – Ads


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Client: Tourism

Project: Print Ads

9738-2_Tourism_Print_Ads_2015-1
9738-2_Tourism_Print_Ads_2015-4

Hestan – Ads


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Client: Hestan

Project: Print Ads

10043-1-Hestan-KitchenListens-8.375x10.875
10044-1-Hestan-Inspiration-8x10.75

C Spire iPhone TV


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Client: C Spire

Project: C Spire iPhone TV

Newk’s – Ads


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Client: Newk’s

Project: Ads

Sicilian-Pizza

Pizza

Healthy
Healthy
Sweets
Lucky
Treats

TCI Cookbook


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Client: TCI

Project: Holiday Cookbook

Download/View
TCI Holiday Cookbook

C Spire Unlimited TV


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Client: C Spire

Project: C Spire Unlimited TV

Newk’s Commercial Website


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Client: Newk’s

Project: newks.com

Newk's-digital

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Client: Hestan

Project: Social Media Assets

Hestan_social
Hestan_Colors

Newk’s – Incredible Ingredients


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Client: Newk’s

Project: Incredible Ingredients

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Client: Newk’s

Project: Social Media Asset

Whoop… there it is!
Whoop… there it is! (We had to.)

C Spire Unified Communications Direct Mail


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Client: C Spire

Project: C Spire Unified Communications Direct Mail

Rubik's-Cube
Rubik's-Cube
Rubik's-Cube
Rubik's-Cube

Tourism – Microsite


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Client: Tourism

Project: MS Homecoming Microsite

Site-tourism

Ole Miss – Video


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Client: Ole Miss

Project: Video

C Spire Unlimited With CashBack TV


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Client: C Spire

Project: C Spire Unlimited With CashBack TV

Molpus Commercial Website


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Client: Molpus

Project: molpus.com

Molpus-digital

UMMC – Brand Video


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Client: UMMC

Project: Brand Video

Newk’s – Outdoor


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Client: Newk’s

Project: Outdoor

Pork-Belly

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Client: Newk’s

Project: Social Media Asset

All treats, no tricks. The Grab-N-Go has the perfect snack for every Halloween party and trick-or-treating adventure.

Tourism – Video


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Client: Tourism

Project: MS Homecoming Music

UMMC – Ads


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Client: UMMC

Project: Print Ads

9864_UMMC_Brand_Phase_2_All_Ads-1
9864_UMMC_Brand_Phase_2_All_Ads-8

Hestan Brochure


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Client: Hestan

Project: Brochure

9824-Hestan-Brochure-Covers-1
9824-Hestan-Brochure-3
9824-Hestan-Brochure-6

Mississippi Burn Foundation – Print


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Client: Mississippi Burn Foundation

Project: Brochure

Mississippi Burn Foundation Cover
Mississippi Burn Foundation
Mississippi Burn Foundation
Mississippi Burn Foundation
Mississippi Burn Foundation
Mississippi Burn Foundation

Trust is a KPI


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Photo by Dane Deaner on Unsplash

Success depends on the ability to get people to support your organization. That is true for all of us—manufacturers, service providers, retailers, non-profits, and government agencies. We depend on people who will buy our products, who will come to work with us as employees, who will purchase our stock as investors, and who will speak well about us with friends and colleagues.

That’s why the current trend of diminishing trust is so concerning, and why it requires action.

In January, the 2018 Edelman Trust Barometer reported that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population, with declines across government, business, media, and NGOs. Then in April, the Reputation Institute released its 2018 U.S. RepTrak® 100, which tracks the levels of consumer respect for, trust in, and connection with businesses and the resulting impact on consumer behavior—their willingness to purchase from, recommend, invest in, or work for a company.

The RepTrak study also showed a substantial drop in consumer trust and confidence across multiple factors.

2018 U.S. RepTrak 100®, Reputation Institute
2018 U.S. RepTrak 100®, Reputation Institute

Consumers have always wanted to do business with companies they trust and respect. And in today’s super-connected environment where consumers expect to hear from us, trust and respect are even more critical. It’s not enough to simply avoid negative commentary—in order to build trust and goodwill, companies need to actively demonstrate their trustworthiness. That trustworthiness includes the quality and value of products, but consumers also expect to know who we are—our values, our mission, our brand promise. And they want to do business with companies that deliver on those values and promises.

To build and sustain brand strength and reputation, organizations can follow these three tenets:

  1. Know who you are: Be clear on the values, mission, and brand promise that your organization and your employees live by.
  2. Tell who you are: Communicate, communicate, communicate. The more people know about your company, the stronger your brand reputation will be. Use all channels available to you: your employees, direct customer communications, paid advertising, the press, social media—all channels are good channels. And because you know who you are, your message will be consistent whether you’re delivering news on products, on your business, or on corporate citizenship.
  3. Be authentic: Our communications ecosystem is far too transparent to think that we can hide the truth.

Companies are working harder than ever to earn the trust of their stakeholders. And while it’s harder than ever to earn, consumer trust is a leading indicator of success that won’t be achieved without specific and direct action. Start today.

 

2018 Trust Barometer Global Report, Edelman

2018 U.S. RepTrak 100®, Reputation Institute

 

Wynn Saggus, Senior VP/Group Account Director
Wynn Saggus, Senior VP/Group Account Director

 

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Client: Hestan

Project: Social Media Asset

We reinvented the commercial kitchen, now we’ve reinforced its industry-leading warranty.

Hestan_social

ClimateMaster – Geothermal


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Client: ClimateMaster

Project: Geothermal Video

Tourism – Brand Video


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Client: Tourism

Project: Brand Video

Newk’s – Dinner Anyone


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Client: Newk’s

Project: Dinner Anyone

Newk’s – Expect the Exceptional


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Client: Newk’s

Project: Expect the Exceptional

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Client: Newk’s

Project: Social Media Asset

You know how you prefer to cook better than we do, so create the perfect layout for your cooking style and kitchen flow.

Ole Miss – TV


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Client: Ole Miss

Project: TV Spot

C Spire Hispanic Targeted Direct Mail


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Client: C Spire

Project: C Spire Hispanic Targeted Direct Mail

Unlimited
Unlimited

Egburt – Branding


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Client: Camgian

Project: Egburt – Branding

Print
Egburt_brand
Egburt_website

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Client: Hestan

Project: Social Media Asset

C Spire Business Fiber Direct Mail


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Client: C Spire

Project: C Spire Business Fiber Direct Mail

light_saber

Newk’s – Ads


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Client: Newk’s

Project: Print Ads

Newks-Concurva_Ahi-ShrimpSalad
Newks-Large-Concurva_Summer-LTO

Hestan – Nanobond


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Client: Hestan

Project: Nanobond Video

Hestan – Print


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Client: Hestan Masterbrand

Project: Print

Mississippi Burn Foundation Cover

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Client: Newk’s

Project: Social Media Asset

Today’s forecast: crispy with a chance of peanut butter.

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Client: Hestan

Project: Social Media Asset

Hestan_social

Hunter Douglas – Nantucket Sample Book


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Client: Hunter Douglas

Project: Nantucket Sample Book

Hunter_Douglass_Photobook1
Hunter_Douglass_Photobook3
Hunter_Douglass_Photobook4
Hunter_Douglass_Photobook5
Hunter_Douglass_Photobook6
Hunter_Douglass_Photobook2

MDA – Toyota


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Client: MDA

Project: Toyota Video

ClimateMaster


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Client: ClimateMaster

Project: climatemaster.com/residential

ClimateMaster web

BankPlus TV – Community


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Client: BankPlus

Project: “Community” TV

C Spire Free Lunch


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Client: C Spire

Project: C Spire Free Lunch

Hestan Trade Show


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Client: Hestan

Project: Tradeshow Collateral

Hestan_TradeShow2
Hestan_TradeShow1
Hestan_TradeShow3
Hestan_TradeShow4

The Continuing Education of Content


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Image by Tobias Fischer from Unsplash

When I landed a job as a copywriter, I thought it was my ticket out of college. Nearly 25 years later, I’ve realized that marketing actually means a career in continuing education. From my hazing by a 32-page certified retirement community brochure to bending my brain with VR technology, every project has been a learning experience.

If you can’t make yourself interested in a topic, how can you make anyone else interested? Now that “marketing” is an elective for the consumer, relevance and insight are critical. You must offer something more than a clever headline or pretty picture. Well, OK, pretty pictures will always help. But if you can teach the reader/viewer/listener something new, your brand becomes the authority.

In the pursuit of the details, I’ve waded into catfish ponds, hiked vineyards and tried not to touch the blinky buttons inside power plants. I’ve hung out with physicists, bluesmen and welders. I can tell you how many billiard balls fit in a condom (eight) and where to find raccoon meat in Woodville, Mississippi (hang a right at the pork cracklin’ stand).

When our culinary client, Hestan, partnered with Chef Thomas Keller, I pored through his cookbooks to learn his voice. I’ve been lucky enough to eat at his table, share a glass of wine and walk through his kitchen. I’m proud to say I finally wrote an ad that he didn’t rewrite. Whatever it takes, right?

Always improving means always learning. This applies to message delivery as much as message creation. What medium best serves your message and demographic? Where are they? Who are they? Are there new ways to reach them? New methods to engage them? You must continually research, reassess and refine your content as well as your tactics. See the mass migration of teens from Facebook, the demand for vertical video in Instagram stories and the distillation of messaging to :06 YouTube bumpers.

We believe in a culture of education at Ramey. When somebody learns a new tool, trick or trend, they share it with the rest of the team. See something cool you’d like to build? Figure it out and teach the next person. Across the hall from me, Tania is tinkering with augmented reality. Next door, Sam the writer is teaching himself the basics of video editing.

As I mentioned, we’ve been exploring virtual reality for a client. At first it seemed like great fun, but it didn’t make complete sense logistically. Then along came the Oculus Go. Creative Director Josh had the foresight to pre-order a couple of these for the office. The mobility, ease of use and price point present a tipping point for VR. And you know what? It’s making more and more sense for our client. They’re excited. We’re excited. The production companies are excited. I’ll be sure to share what we learned after it’s all said and done. But now, the fun begins.

That’s what happens when you create a culture of education. You have more fun with your work. You find more meaningful solutions. You create more relevance— for yourself as well as for your clients. Now pardon me while I put on this headset and take a surfing lesson.

Wes Williams, VP/Chief Creative Director

Hestan Commercial Website


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Client: Hestan

Project: hestancommercial.com

Hestan-digital

BankPlus “Dog” TV


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Client: BankPlus

Project: “Dog” TV

C Spire – I Work For


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Client: C Spire

Project: I Work For Mike and Kate

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Client: Newk’s

Project: Social Media Assets

Newks_social
Newks_social
Newks_social

C Spire Network TV


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Client: C Spire

Project: C Spire Network TV

MDA – Blues Box


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Client: MDA

Project: Blues Box

Blues_Roadtrip_Box

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Client: Hestan

Project: Social Media Asset

Elevating the way you cook, one dreamy innovation at a time.

Hestan Social Media

C Spire Unlimited With CashBack TV


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Client: C Spire

Project: C Spire Unlimited With CashBack TV

BankPlus Ads


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Client: BankPlus

Project: Ads

BankPlus_NoSecretFees
BankPlus_NoTimeForHaters

C Spire Customer Win Back Direct Mail


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Client: C Spire

Project: C Spire Customer Win Back Direct Mail

Wallet

C Spire Win Back Customers Direct Mail


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Client: C Spire

Project: C Spire Win Back Customers Direct Mail

SBS(Surprise Bill Syndrome)

Campaign – Egburt Website


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Client: Campaign

Project: egburt.com

egburt_website_home


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