Brand Strategy   |   Marketing Communications

Ramey Reading List 2011

Here’s what has inspired us this year in marketing, design and beyond.

Beauty Is in the Street: A Visual Record of the May ’68 Paris Uprising edited by Johan Kugelberg and Philippe Vermès.


Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live by John Gerzema and Michael D’Antonio. An insightful account of the shift from mindless to mindful consumption – and the resulting implications for marketers.


Curation Nation: How to Win in a World Where Consumers are Creators by Steven Rosenbaum.

Feltron 2010 Annual Report
by Nicholas Felton. Always a satisfying read for design geeks, this year’s report was even more poignant, thanks to the focus on the life of Felton’s father.


The Idea Writers: Copywriting in a New Media and Marketing Era by Teressa Iezzi.

Saul Bass: A Life in Film & Design
by Jennifer Bass and Pat Kirkham.


Boomerang: Travels in the New Third World by Michael Lewis. While not technically a “marketing” book, it is a fascinating treatise on human behavior. Lewis does a great job showing us how irresponsible spending – by governments, companies and individuals – is a universal phenomenon with predictable results.


Shapes for Sounds by Timothy Donaldson. This was in my first Quarterly package from Maria Popova. Why alphabets look like they do, what has happened to them since printing was invented, why they won’t ever change, and how it might have been.

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