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Brand Strategy   |   Marketing Communications

Connect with Eddie

Ramey acquires Adaptive,
a 1-to-1 performance marketing company.

Eddie Woods SVP/Director of Integrated Marketing Strategy
[email protected] | 601.898.8912

About Eddie

With Adaptive comes its owner Eddie Woods, a seasoned professional with 30 years of success in performance-based marketing. He is one of the industry’s leading experts in helping brands micro-target customers through data mining, customer profiling and predictive analytics.

Eddie has worked with some of the largest brands in our industry. In addition, Eddie’s career includes stops at The Limited and Dots Fashions as Global CMO. His multi-channel approach and his passion for helping companies connect and engage consumers one at a time have proven to drive topline sales and bottom line profits.

Based in Columbus, Ohio, Adaptive Marketing Works was built to connect companies to customers, one at a time. With this new acquisition, Ramey acquires a full suite of predictive analytics, data, modeling and segmentation capabilities. Ramey and Adaptive bring the power of brand strategy and performance marketing together, enhancing long-term brand value while also demonstrating dramatic near-term results.

Clients

Led corporate multi-channel/multi-brand marketing, customer engagement and advertising strategies, development, implementation and back-end response/database analysis.

Worked with The Nashville Network to reverse a years-long ratings decline by using data to find new, younger viewers through a wider range of programming.

Led global brand marketing and engagement efforts as CMO. Drove all brand growth and customer engagement efforts including advertising, public relations, corporate communications, digital, marketing strategy, channel management, loyalty, multi-media Initiatives, CRM and sponsorships/affiliations.

Developed and managed integrated customer engagement strategy including predictive profile modeling and contact strategy designed to optimize direct to consumer merchandising.

Helped Nascar.com increase site traffic by 30% and sales by 10% through digital marketing strategies including paid search, affiliate marketing and SEO.

Developed buyer personas to create a predictive scoring model which helped drive incremental sales, improving ROI by over 50%.

Capabilities

Segmentation Strategy

A process in which data is analyzed and profiled to discover the most valuable segments for marketing based on similar characteristics and tendencies.

SEGMENTATION STRATEGY A process in which data is analyzed and profiled to discover the most valuable segments for marketing based on similar characteristics and tendencies. Those markets are identified, sorted and ranked to identify your optimal target for your messaging. The obvious goal here is to target the most profitable segments capable of yielding the greatest ROI.

Customer Relationship Management and Lifecycle Strategy

Customer Relationship Management is the practice of establishing, developing and maintaining long-term relationships between consumers and organizations.

CUSTOMER RELATIONSHIP MANAGEMENT and LIFECYCLE STRATEGY Customer Relationship Management is the practice of establishing, developing and maintaining long-term relationships between consumers and organizations. Customer Life Cycle Strategy focuses on identifying and recognizing both where the customer is in their relationship to your company/brand and what additional services he/she may needs has at various points of their life.

Direct Response Channel and
Contact Strategy

With so many channels, platforms and technology options, customers expect to engage in a wide variety of ways.

DIRECT RESPONSE CHANNEL and CONTACT STRATEGY With so many channels, platforms and technology options, customers expect to engage in a wide variety of ways. Ramey takes a 360 degree integrated engagement approach with insights, tools and strategies that allow brands to connect fully and meaningfully.

Database

A robust customer database is essential to help understand buying patterns and brand interactions both on-line as well as off-line.

DATABASE A robust customer database is essential to help understand buying patterns and brand interactions both on-line as well as off-line. Through our database, we can inititate marketing analytics and modeling efforts to drive higher sales through more targeted communications.

Analytics

The most powerful tools a company has for transforming raw data into actionable insights that can be used to make key business decisions and drive profitable customer and sales engagement.

ANALYTICS The most powerful tools a company has for transforming raw data into actionable insights that can be used to make key business decisions and drive profitable customer and sales engagement.

ROI attribution and spend analytical strategy

Applying analytics and attribution techniques allows for a greater understanding of how a purchase actually happens.

ROI ATTRIBUTION and SPEND ANALYTICAL STRATEGY Applying analytics and attribution techniques allows for a greater understanding of how a purchase actually happens. This allows marketers to refine their mix to deliver greater efficiencies in the management of marketing funds.

Email and SMS contact management

Rapidly changing technology allows marketers to develop and deploy sophisticated email and SMS campaigns that provide optimal results.

EMAIL and SMS CONTACT MANAGEMENT Rapidly changing technology allows marketers to develop and deploy sophisticated email and SMS campaigns that provide optimal results.
Insights
Testimonials

Michael Kelly
Email Marketing Expert and Co-Founder of ClickMail Marketing

Eddie is one of the smartest data-driven marketers that I know. He has great command of creating and implementing both an overarching digital and traditional marketing strategy. I have introduced Eddie to some of my most valuable business connections, and will continue to do so.

Lois Huff
Client Insights & Strategy at The Limited

Eddie brings deep expertise in the development and management of analytic-driven marketing strategies and tactics. I can sincerely say that Eddie's work ethic, expertise and personality would make him an asset to any retail organization.

Heidi Seitz
Global Marketing Creative Director at The Scotts Miracle-Gro Company

I've had the pleasure of working with Eddie for about eight years. He's always brought his keen marketing and consulting expertise to the table and was an excellent leader and a contributor in any team situation.

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