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Brand Strategy   |   Marketing Communications


Ramey’s Online Campaign Success

In 2010, Viking Range took a major leap into digital branding – and walked away with tremendous results. A six-month online campaign via Scripps Networks sites (which includes HGTV.com, FoodNetwork.com and more) generated 58,000,000 impressions. The Viking banner ads converted those views to nearly 10 times the industry average click-through rate, channeling an astounding number of viewers to vikingrange.com, where they could engage with the brand further.

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