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Brand Strategy   |   Marketing Communications


Ramey Launches Alliance with Tougaloo

Dustin Triplett (left), student at Tougaloo College, is shown mentored by The Ramey Agency’s Executive Creative Director, Bob Potesky.
Dustin Triplett (left), student at Tougaloo College, is shown mentored by The Ramey Agency’s Executive Creative Director, Bob Potesky.

Over the years, Ramey has informally partnered with colleges, universities, and even high schools, to provide guest lecturers and host “Inside Ramey” sessions for students. The goal of these sessions has always been to identify young talent – especially those students who have expressed an interest in marketing communications – and to educate them about the variety of career options in the field.

This spring, Ramey formed an alliance with Tougaloo College, one of “U.S. News and World Report’s” Top 20 ‘Best Black Colleges,’ working with Prof. Tara Wren’s senior advertising class in the college’s Department of Mass Communication. Over the course of the semester, Ramey executives have served as guest lecturers at Tougaloo and have hosted class members at the agency. Each student has been paired with a Ramey team member as a mentor to assist with a class project, and the agency has committed to hosting one of the students as an intern this summer.

“The students have learned invaluable lessons from Ramey professionals,” said Prof. Wren. “Ramey has played a major role in helping students to understand how to build a brand and in helping them to realize the unlimited opportunities within the advertising industry. This has given my students an ‘inside peek’ and hopefully will help them be better prepared for their career searches and their careers.”

The students agree. “Spending time with The Ramey Agency afforded me several important and interesting opportunities – from sitting in on my first vendor meeting to interacting with advertising professionals. The Ramey staff members made me feel right at home. I will walk away from this experience with a new outlook on the world of advertising and how it all comes together,” said Lori Brown, one of the class members with an interest in copywriting.

“We are delighted that this alliance has received such positive feedback, both from the students and staff at Tougaloo, as well as from the staff at Ramey who have participated,” said Chris Ray, Ramey’s CEO. “It’s been a meaningful experience for everyone involved and I hope that we can continue to build on the program’s success in the future.”

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