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Brand Strategy   |   Marketing Communications


Ramey Helps Toyota Celebrate Start of Production

Toyota will roll out the first Corolla today at its new plant in Blue Springs, Mississippi. Ramey has been heavily involved in preparing for the plant’s opening, producing a national TV campaign for Toyota and the Mississippi Development Authority (MDA) as well as helping MDA with the event. The campaign’s second TV spot, “Going to Work,” celebrates the integrity and “pull-up-your-bootstraps” work ethic that Mississippi’s workforce has to offer. From the AP, “Mississippi officials anticipate an economic boom in this sparsely populated region as suppliers and other companies follow Toyota to Mississippi.”

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