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Brand Strategy   |   Marketing Communications


One Design, Multiple Screens


The Internet continues to spawn new faces on computers, mobiles, tablets, gaming devices, TVs and any number of future screens. Brands have been scrambling to create and maintain unique web experiences across an ever-widening spectrum of devices. For the past few years, keeping up has been expensive, time consuming, and has often meant that customers get inconsistent brand experiences online.
Fortunately, help is on the way. Ramey is one of the early adopters of a new technique, Responsive Design, which can help brands present a unified experience for customers across their entire digital world, It allows sites to be built with one master design that can work across platforms, adjusting to the user’s device.
Besides the cost savings and more unified look, Responsive Design makes a brand’s content more shareable. For instance, if a desktop user sends a link to another user on a mobile device, a responsive site will deliver the same content in a modified wrapper to the mobile user, so they can experience a brand message without delay or technical issues.
Google recently recommended this technique as its preferred method for developers handling mobile content and as an SEO best practice.
In our multiple-screen world, Responsive Design makes sense for both the content creators and consumers. Find out how Ramey is already helping clients manage digital complexity with this live site for The Bower Foundation.

Josh Schooler is Director of Digital Experience at The Ramey Agency.

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