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Brand Strategy   |   Marketing Communications


New TV For MDA/Toyota Launches

Ramey has created a new TV spot for the Mississippi Development Authority in partnership with Toyota, heralding the upcoming opening of their new manufacturing facility in Blue Springs, Mississippi. “The reputation of the outstanding workforce in northeast Mississippi was a major factor for Toyota when we chose Blue Springs for our newest U.S. plant,” said David Copenhaver, vice president of administration at Toyota Mississippi. Ramey placed six national cable networks along with 18 local markets. Six of these markets are in the top ten DMAs including NY and LA. Look for a second TV spot to break in November.

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