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Brand Strategy   |   Marketing Communications


Fresh Minds

I love the smell of an Art Department. I recently had the opportunity to guest lecture at my good friend, Seth Boonchai‘s, Graphic Design class at Delgado Community College in New Orleans. We started off with a critique of their type-based figure/ground project. They were terrified (but really had no reason to be). By the end of it, they knew what was good, what could be improved and how to better express their ideas in design language. The next class, I talked about branding campaigns and the process by which to distill down what you want to communicate visually, based on a problem or strategy. This will take them into their next project, which is branding themselves. No easy task! I really enjoyed meeting the students and wish them all the best in their design futures.    – Nicole Stowe, Visual Brand Identity

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