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Brand Strategy   |   Marketing Communications


Bank of the Ozarks Launches Branding Campaign

Little Rock, AR — Bank of the Ozarks introduced a new corporate advertising campaign created by The Ramey Agency, which features bank employees and showcases actual customer-employee banking scenarios.

The new campaign, “You have a friend here.” was created to communicate the bank’s financial strength, as well as the attention to customer service that is integral to the philosophy of Bank of the Ozarks. The campaign is a multifaceted effort that consists of television commercials, newspaper and magazine print ads, a redesigned website, web banner ads and radio spots.

Bank of the Ozarks conducts banking operations through 86 offices including 65 Arkansas banking offices; seven Texas banking offices; six Georgia banking offices; three banking offices in Mobile, AL; two South Carolina banking offices; two North Carolina banking offices; and a loan production office in Charlotte, North Carolina.

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